What is the Smart Shopping Assistant?
The ‘Smart Shopping Assistant’ is an electronic device that will aid the customers in a shopping mall. It will essentially help stores to sell their products or announce their campaigns, promotions, special offers and discounts to customers easily. We keep in mind that the key element here is that the individual customers actually want to carry our product, because without them, our product is useless. We regard this necessity as an important element in determining the features of our product.
Although the shopping mall, the stores in the mall and the individual customers will all benefit from our product, our main buyers are the shopping mall administrations.
The stores in the shopping mall will not be forced to use our product. They will make their own decision as to use our product or not. The mall administration can think of measures to increase this voluntary participation in using our product.
What Good is the Smart Shopping Assistant?
Customer point of
view:
* Display information about the
products that he/she passes by: This
feature involves the display of geography-specific
campaign/discount/promotion information.
* Allow general search of the stores and display floor plans:
The customers will be able to type in the name of the item or
the store that they are looking for, and see a list of relevant
stores as a result. If they click on one of these, they will be
able to see the plan of the floor on which the store resides.
For example, keywords such as "clothing", "shirt", "skirt" etc.
in the search field will give a list of stores that are in the
clothing line as a result.
* Allow the customers to make a
shopping list on the Internet and then
use it during the time he/she is in the shopping mall: There
will soon be a special application on
our website which allows users to log in and create their
shopping list (as well as see their previous shopping lists).
When they log in to a device in the shopping mall, this list
will be automatically downloaded and they will have the
opportunity to go over it (special visual features such as
"crossing out” an item on the screen will be made available in
further versions).
Shopping Mall point of view:
* Increase the overall time a customer
spends in the shopping mall. As there
are
campaigns, advertisements, promotions that can be found easily by
‘Smart
Shopping Assistant’ the customer will make his/her shopping
more enjoyable
and will want to spend
time more effectively
in the mall.
* Increase the number of customers that the
mall receives per day. This device
will increase the number of customers
coming to mall each day as it serves
easy and special information for
customer. Just waiting for special promotions
to be announced will
increase the customer enthusiasm.
Store point of view:
* Allow the users to see discounts, special offers and campaigns so that
they are encouraged to buy the store's products: This gadget will
help stores to diseminate the information about their promotions,
discounts and products.
* Most importantly, collect statistical data about the shopping
trajectories of the customers and their shopping habits: Every
user will log into their user profile (with a username and password)
when they turn on the device. Wireless technology will be used to map
the track followed by the customer from then on, until he returns the
device. This way, the gadget will have helped the stores to get
statistical data about which tracks are used most commonly (which routes
are preferred in the store), which set of products direct the customers
to which other set of products, around which type of products the
customers spend more time and so on.
